We were discussing together on this blog a few months ago made the transition to digital by Lagardère Active (Lagardère Media Cluster) since 2007. The share of turnover generated by Internet Group capping at around 1%, Didier Quillot, appointed Director of Lagardère Active Media, had set up a recovery plan. Objective? 5-10% of turnover by revenues from the Web by 2010. More than 6 months after that announcement, what is it? Lagardere Active
announced in late August 1 up 7.3% in operating profit in the first half of 2008. In a context sensitive advertising for the press, Internet and DTT logically derive their game with "a double-digit growth." Didier Quillot also benefits to an intermediate point on its 3-year plan. The share of Web sales of Lagardère Active rises to 6.5% (end June). One figure that sticks to the objective already mentioned in 2010. Below 7% could be achieved by the end of the year.
This expected trend is the result of a real shift to digital. Lagardère Active is looking more than ever to the Web and mobile channels to find new sources of growth in his heart activity.
Next challenge: PMT (Personal Mobile TV). Having obtained permission only last April (Virgin17) within the 13 channels selected by the CSA, Lagardère Active is currently refining several records to respond to the next call for applications under the CSA in 2009 and present "at least two channels" according to Julien Billot , director of Lagardère Active Digital: "We were one of the losers [see call for nominations April 2008] and we intend to catch up with us when the new session.
Furthermore, Lagardere continues to intensify its presence on the web. By launching this month Dekio.fr (first search engine 100% Deco "), Lagardère continues his crusade to try to achieve numerical goal current 100 new Web sites by late 2009.
