An interesting post on the blog of agency Relaction highlights 10 major reasons why an advertiser should be wary of discourse referencing agency who offers his services. Small translation: 1) "This is our first page pack warranty! The agency SEO (Search Engine Optimization) presents a pack 100% guaranteed. Even more serious, and fortunately increasingly rare, according to the staggered billing guaranteed positioning.
2) "We do not doorway pages, they are landing pages (input). The blacklisting of BMW in 2006 due to spamdexing example is the most newsworthy.
3) "SEO is a matter of a few meta tags." The third reason seems to be quite rare. This shows an ignorance on the part of the agency of the main criteria of optimization.
4) "We recommend that you spend 95% of your budget on pay-per-click. It is unreasonable summarize the SEM (Search Engine Marketing) sponsored links. The complementarity of natural search and sponsored links is real, do not put all your eggs in one basket.
5) "sponsored links to pay-per-click are 100% controllable." Despite a traditional auction system, ad sponsored links take into account other criteria than the mere listing (including click-through rate). As for SEO, it is difficult to guarantee an exact position for the sponsored links. Detailed item on the blog The Dating good.
6) "With us, you will be well positioned in 15 days! . The SEO does not allow this kind of affirmation. We must then ask the right questions: The agency does speak of major search engines? Queries on what the agency is committed? These queries are they really strategic?
7) "We deal as research tools. Once the visitor on your site, it is no longer our responsibility. " A quality SEO agency will offer advice beyond optimization in search engines to build a more coherent overall strategy including entry pages have effective and relevant in connection with queries.
8) "Yes we are a web agency but if you want we can take care of your optimization. SEO is a full-time job that requires expertise. Any agency can not be improvised Web SEO.
9) "You'll need to do any work on your website." Obviously false. The optimization passes (large) part of the site itself. In both the website structure and content relevance.
10) Relaction appealed to everyone to complete the 10th item. For my part, I would insist on monitoring, not mentioned in the first 9 points. SEO is a constant work, the SEO agency should not settle for optimizing a time without taking into account T T +1. Information clear and transparent monitoring allows the advertiser to better take into account the SEO in its budget decisions.
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