Comparator BestVentes moved past few weeks a new version of its website. The opportunity for me to ask some questions to David Alexander Berrebi, founder of the comparator alternative and complementary tools to conventional online comparison.
Douard Olivier: Hi David Alexander, can you briefly introduce the project BestVentes? What is the purpose of the new version of the site?
Douard Olivier: Hi David Alexander, can you briefly introduce the project BestVentes? What is the purpose of the new version of the site?
David Alexander Berrebi : BestVentes.com was established in February 2006. In fact, we assumed that we are often uncertain about a purchase and that the choice of other consumers will naturally direct our purchasing behavior (as did the top 50 in music). BestVentes will therefore continuously present the best sales are made at online merchants realized through specific partnerships with them. The new online version, not yet quite completed, was beyond change graphics, enhanced news as well as product descriptions more detailed. By August, more features will be presented.
OD: How important you think the criterion "best sellers" in the choice of a product by the user? Do you judge this criterion relevant to all sectors?
DAB : Actually, this criterion varies by product category. For cultural products such as DVDs, CDs, books, video games as well as ticketing, the consumer will often relied solely on the top sales and therefore purchases by users to choose their product. In contrast, most high-tech products, and LCD Digital Photo , it is quite normal for consultation with a top sale is not the only deal. The consumer usually consults the top sales only after reading tests to "reinforce" its purchase or verify that this model is "hot." Better
sale may also reflect a good deal. In this period balances, discounts on many products have enabled some to figure in the first place podiums sales. BestVentes has allowed visitors to quickly find products not to be missed during this period in several stores.
OD: Technically, there BestVentes assurances that the XML feeds of every e-retailer matches its top sales? Some merchants he refused to forward this information and what do you propose their arguments to convince them to participate?
DAB : Many merchants wanted to send flows manuals weekly features made their statistics. We of course refused this kind of data. Only the top performing sales merchants updated in an automated fashion are integrated. We also made a template which the dealer draws to create the stream. If we proposed to our party "filing" of the CPC (or cost per click), we would surely be more difficult to convince them. However, the fact of their having secured a "zero risk" being paid only on sales, led to cross that not all XML stream is not long to achieve. In addition, we had the chance to start to have big retail partners, which has clearly been a help to get new ones.
OD: Do you think the online comparison tools is often summed up in a strict comparison of the price? What major trends are emerging future you think the market comparators?
DAB : The market comparators has not experienced major revolution since its existence. There are however several months that many actors bring new added value through the extraction of new information such as tests of magazines or review products being among online merchants. Consumers are further along in their purchasing decision, which is a definite plus. Comparators, however, should in my opinion enrich their sites with a specific editorial content and to totally objective.
OD: Thank you very much David Alexander and good continuation à ton équipe!
EDIT [16 mars 2007]: En plus de son positionnement en tant que guide d'achat se basant sur les produits les plus vendus en ligne (qui a d'ailleurs été etoffé via l'apparition de nouvelles rubriques et un nouveau partenariat avec un comparateur spécifique au high tech), BestVentes.com est désormais également fournisseur de contenu auprès des agences de presse et des magazines papier et en ligne.
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