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Interview Mikael Bodlore-Penlaez (Point BZH)



We talked some time ago , several associations Breton supports the establishment of an Internet extension linked to the promotion of Breton culture (the. Bzh for "Breizh "Which means" Brittany "in Breton). Thank you to Mikael Bodlore-Penlaez - Association Point BZH - for agreeing to explain the underside of such a project.

Douard Olivier: A few months after the launch of the petition for an extension to clean the region of Brittany, the debate he suggested? The popular movement has met your expectations?

Mikael Bodlore-Penlaez: The petition has garnered over 15,000 signatures, which is important for an online petition. Through this action, the mobilization was very strong. As we hoped, the Britons First, have invested in this project and these signatures (including artists and politicians) are in evidence. Not only people susceptible to Breton culture which have signed but many Britons thought it was interesting that the award could have a specific extension to the Breton community. Then communities voted in favor of vows. Bzh which Brittany has taken a large part in the action, offering to participate in financing part of the file. Thus, in combining the energy of several actors (Point BZH, Christian Ménard, a member finistérien invested in this project and obtained favorable responses from Nicolas Sarkozy - before he was President - and François Fillon, Britain Forward, a Breton association that bears the project and soon realized that a feasibility study funded by the Brittany region) that. bzh may be able to see the day because the road ahead is still long. The allocation of extending the Internet is not a whim but must be reasoned, financed and economically viable.

OD: Is it possible to estimate the cost of creating and maintaining a extension such as. Bzh? How Point BZH activates to find the money?

MBP: It is difficult to assess at this time the total cost of such an operation. Is understood according to some sources in amounts ranging from 40 000 to 80 000 € to file the case to ICANN, see if one takes into account the costs. For this reason the first step is to conduct a feasibility study that will evaluate these costs. For in addition to filing the record, it is well to assess the economic viability of a new extension to the Internet. If the. Bzh is created, it will be necessary for users interested in buying it for their website or use it to their address e-mail. We must therefore create or rely on an ad hoc structure for operating the extension. This will also have a cost.

OD: What are the strategic points studied by ICANN before confirming the activation of a new extension?

MBP: ICANN ensures particularly the viability of the project. In addition the project must meet specific criteria. For. Bzh example, it is not an extension for an extension of Britain but for the Breton community. Ie a person living outside of Britain will buy it. It is therefore an open vision of Britain question ... When we talk about sustainability, it is economically viable. ICANN does not create extensions for nothing.

OD: After Catalonia (the lucky recipient. Cat this year), like other English provinces of Galicia and the Basque Country seem interested in creating their own extension. Brittany she has no interest in advancing those occasional allies? Other French regions are they likely to make such efforts?

MBP: The Catalans have greatly helped the Britons in this process. In particular Amadeu Abril i Abril, former director of the Foundation. cat who immediately offered to guide us. When Breizh Touch, event promotion of Brittany in Paris organized by the region, Mr. Abril i Abril came to explain how the Catalans have started their operation, which incidentally took several years to emerge. The Catalans have created this extension for the Promotion of Culture and the Catalan language and it works very well. Likewise, other communities want their extension, which seems normal. Welsh, Scottish, Galician or Basque. UK Prospective who works at the project appraisal has already attended a meeting in St. Jacques de Compostela (Galicia) to discuss the matter. There is great interest in the collective play of Britons in this area. Other cultural and linguistic communities could be tempted by the experience. Occitania example. Thank you and Olivier Kenavo.

OD: Kenavo Mikael!

And since we're on the subject, I would like to announce that the highly efficient email service video Mailemotion.tv , has opened its new version available in 8 languages including ... Breton. ;-)

Webmarketing Blog, E-commerce and SEO by Olivier Island.

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Interview Frederic Lambert (Buy-Less-Expensive) Show


The fair comparison shopping on the Internet has been questioned by a few months ago an investigation by the DGCCRF stigmatized the lack of transparency on the part of the whole sector. Frederic Lambert, head of Buy-Less-Cher , explains the implications of this survey on the image comparators and transparency policy of Buy-Less-Expensive.

Douard Olivier Frederic, a few months after the investigation of the DGCCRF, how is the market of price comparison?

Frederic Lambert: I do not know how are other price comparison sites. For our part, Buy cheap is well, despite a slight decline in early spring that I can not award more to this investigation as presidential elections are traditionally a bad time to trade: consumers tend to postpone their large equipment purchases. What I know is that it was bad in terms of image. We received a lot of disparaging remarks acids or our users. Thus, there was indeed a very negative effect on the industry. From a standpoint of our CA, our success continues unabated this year with an increase of 44%) last year. We closed our accounts in late June from one year to another. Our revenues are primarily based on a percentage of sales, 1.2 million euros in sales that we achieve in 2006/2007 (against 740,000 for the year 2005/2006) of commission on all sales made through us. These committees show that millions of users have used our service, compared prices and bought in substantial savings.

OD: In the conclusions of the investigation of the DGCCRF, Buy-Less-Cher was the only French and compare prices to be found blameless in transparency. How the speech-Less Buy Cher stands there other comparators?

FL: Buy the cheaper price comparison is independent, neutral, class and compared the selling price of the cheapest to most expensive, new products available to buy online from merchants secure and reliable french web. Our speech is always the same since 1998: we are on the consumer side, we provide a service that strengthens vis a vis sellers. We are transparent, our actions reflect our words. We do not fooling our users. I think all the comparators have the same speech, but actions do not follow. The survey is the proof. I must add that today the term is overused comparison: many systems are closer to the buying guide or mere listings that have nothing to do with the price comparison as we practice it. Buy cheap

was "free" shops from 1998 to 2000: after the Internet bubble burst, revenue from advertising no longer allowed to pay employees and improve the system that requires hard work daily. We then moved on a model that has nothing to share to do with PPC: A shop that sells nothing pays nothing. I saw many small shops ruined by unscrupulous competitors "to click, and it continuously. Our system allows these shops to be present and to not pay that result. I must add that some companies are "click-here because they want to. They do not want to disclose their sales and sometimes, for sellers who have large shopping carts, the click may be more interesting than the percentage. This represents roughly 10% of our turnover, 10% also for advertising and 80% for income percentage on sales.

We have about 100,000 visitors a day, 3 million per month. It would take at least 10 times the traffic to get enough income to live only Adsense style advertising. Some new competitors claim to be free but it's just the lie: it is not possible for a true price comparison. It should have 100% market share in France and again, it would not be enough.

You should know that the real price comparison requests a work of "matching" it is impossible to do it automatically. We can repatriate info in crawl sites but not sufficient, we must "matcher", this whole business is at this level. We have developed a system combining the automation to manual labor to provide the best information to our users and it works. The fact

to pay a percentage also has positive effects we can put pressure on shops that behave badly towards buyers. We remove or suspend regular shops unconscionable that practice cavalry you buy, you are charged and are delivered only six months after ... This is unacceptable. Free systems without control, end up with spammers top of the list who drop false information about the price for the trafficking. Frooggle the U.S. who is on a push system is facing such problems: the first Prices are often false. We must constantly be on guard and not to trust the shops ... The limit of completeness here is: should he keep a shop indelicate or delete? Should we show the price of "cheaper" if there is one chance in two that the buyer is not delivered? We think not.

OD: This distinction can it become a strong selling point to users?

FL: On the Net, as elsewhere, a reputation is gradually and through use. I think we've always kept the same policy: our real customers are our users, not the shops Online. We hope to have the trust of our users. Transparency is, I think, even more necessary on the net than in traditional societies. The Google example is striking: they do what they say and do not favor a large group over small boxes. Everyone is on equal footing. C is what I like from the outset on the net.

Thank you Fred!

Webmarketing Blog, E-commerce and SEO by Olivier Douard.