Niakissa I met Eric there is a little over a year at a Roundtable SEO . At the time, Eric had in mind creating its own SEO agency : Odimat . Eric thank you for agreeing to give us a little balance to N +1.
Olivier Douard: With many players, the market for SEOs is it mature? How does a new player can differentiate?
Niakissa Eric: First, we must realize that the market is the bearer: "The growth of IT projects is 12% compared to Q1 2006 and 145% if one takes Only projects related to reference websites "(Source ). Precisely because of this it is increasingly difficult to differentiate. In their models, SEO companies are service companies where the classical relational plays a predominant role. New SEO companies recently created may not only develop the relationship. The success of the company the first position was made in part by positioning themselves on the Altavista word "SEO". Now, a company qui veut atteindre ce résultat devra patienter de nombreux mois avant que cela soit rentable. Donc elle devra communiquer, online ou offline.
OD : Plus d'un an après la création de ton agence Odimat, quel bilan fais-tu de cette expérience à titre personnel?
EN : J'aurais beaucoup de choses à dire. Tout d’abord, je dois faire la différence entre "Éric le créateur" et "Éric le référenceur". Être chef d'entreprise c'est bien différent que d'optimiser des pages et apporter des recommandations. C'est savoir s'entourer d'associés et de collaborateurs, c'est négocier les prix et les payment deadlines, have a global vision. My job is not SEO unfortunately a part of my daily life. At the same time, it is a privilege to have participated in events of national scope and conduct conferences: events organized by E-Business.info, local fairs and ITS .
OD: We discussed this briefly in comments on this blog: Odimat communicates on a notion of "guaranteed SEO . Is this not an end to the problems of inadequate SEO? The "Satisfied Money Back there a sense in a market with strong evolution (and thus uncertainty) on the future of algorithms?
IN: Indeed we are entitled to ask questions, say several colleagues of elsewhere: "Do not see an agency that can guarantee the result." But the question is, what customers are willing to pay a single board or a real guarantee? At Odimat we n 'not have the same target as the major market players. Apart from a few large customers, we work primarily with SMEs that are amenable to pay, but the result, and that's what we offer ! That is our business innovation. From a technical standpoint, we must be aware of the latest is the minimum. To be ahead of our competitors, we tested the techniques to be used tomorrow. It's R & D, it takes time. But it should be noted that we guarantee only the keywords that we believe to reference. For example: we will never guarantee a unique keyword as generic as "Paris".
OD: A review of the proposed takeover bid by Microsoft to Yahoo? What would be the practical consequences on the market of SEO and SEM?
IN: I just think Microsoft has the resources to compete with Google technically, with or without Yahoo. After the product is not all, especially the use of Internet will change all that. If this is the case, which MET will suffer, mainly with a lower bid price on Google because demand will decrease.
OD: Thank you Eric and good continuation to Odimat!
Olivier Douard: With many players, the market for SEOs is it mature? How does a new player can differentiate?
Niakissa Eric: First, we must realize that the market is the bearer: "The growth of IT projects is 12% compared to Q1 2006 and 145% if one takes Only projects related to reference websites "(Source ). Precisely because of this it is increasingly difficult to differentiate. In their models, SEO companies are service companies where the classical relational plays a predominant role. New SEO companies recently created may not only develop the relationship. The success of the company the first position was made in part by positioning themselves on the Altavista word "SEO". Now, a company qui veut atteindre ce résultat devra patienter de nombreux mois avant que cela soit rentable. Donc elle devra communiquer, online ou offline.
OD : Plus d'un an après la création de ton agence Odimat, quel bilan fais-tu de cette expérience à titre personnel?
EN : J'aurais beaucoup de choses à dire. Tout d’abord, je dois faire la différence entre "Éric le créateur" et "Éric le référenceur". Être chef d'entreprise c'est bien différent que d'optimiser des pages et apporter des recommandations. C'est savoir s'entourer d'associés et de collaborateurs, c'est négocier les prix et les payment deadlines, have a global vision. My job is not SEO unfortunately a part of my daily life. At the same time, it is a privilege to have participated in events of national scope and conduct conferences: events organized by E-Business.info, local fairs and ITS .
OD: We discussed this briefly in comments on this blog: Odimat communicates on a notion of "guaranteed SEO . Is this not an end to the problems of inadequate SEO? The "Satisfied Money Back there a sense in a market with strong evolution (and thus uncertainty) on the future of algorithms?
IN: Indeed we are entitled to ask questions, say several colleagues of elsewhere: "Do not see an agency that can guarantee the result." But the question is, what customers are willing to pay a single board or a real guarantee? At Odimat we n 'not have the same target as the major market players. Apart from a few large customers, we work primarily with SMEs that are amenable to pay, but the result, and that's what we offer ! That is our business innovation. From a technical standpoint, we must be aware of the latest is the minimum. To be ahead of our competitors, we tested the techniques to be used tomorrow. It's R & D, it takes time. But it should be noted that we guarantee only the keywords that we believe to reference. For example: we will never guarantee a unique keyword as generic as "Paris".
OD: A review of the proposed takeover bid by Microsoft to Yahoo? What would be the practical consequences on the market of SEO and SEM?
IN: I just think Microsoft has the resources to compete with Google technically, with or without Yahoo. After the product is not all, especially the use of Internet will change all that. If this is the case, which MET will suffer, mainly with a lower bid price on Google because demand will decrease.
OD: Thank you Eric and good continuation to Odimat!
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