Ebusiness.info few weeks after Forum e-marketing , organizes another event related to the first course, but much more specialized : Rich Media Marketing Forum. The themes of the conference to be held April 3, 2007 in Paris La Defense are related to the famous Rich Media Services. It is possible to define rich media services such as the convergence of different media types (image, sound, video ...) to improve the interactivity with the user. This personal definition does not include notions of RIA (Rich Internet Application) or interfaces. More simply, the rich media services represent the evolution of Internet advertising and new opportunities offered by both the emergence of new technology development and growth advertising budgets allocated to online marketing.
Rich Media services are especially revolutionary in that they allow companies to adapt their communication to advantage by creating closer to relay marketing objectives of image and reputation of companies. The possibilities are extensive, each company now has the cards to make campaigns faithful to its culture, its client portfolio and its future aspirations for its development. The relation Website / Internet user has also evolved in parallel with the development of services Rich Media since the campaigns are based mostly on interactivity where the user is in an approach of action and participation. It also seems obvious that these new communication standards have greatly contributed to the sustained growth in recent years of membership and even more buzz marketing or viral marketing, where accommodation services and video cameras are often relays precious.
This digression aside, the conference organized by Rich Media Marketing ebusiness.info is free (booking affiliate banner below). A "village rich media marketing" will also be open throughout the day so that the partners of the event can implement real solutions.
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