Niklas Zennstrom and Janus Friis, already known to have launched Kazaa and Skype, now targeting the Web TV. Convinced that television and the Internet have untapped compatibility, the two men and their team have been working for several months on "the Venice Project "since renamed soberly" Joost. "Our name May Have Changed, purpose o Sami's the vision - to Bring You TV Wherever and Whenever You want it, free of restrictions Of The schedules and subscriptions .
If Joost is a project currently enough confidence on which the founders hardly communicate, the buzz at the approach of the official release of the software continues to increase since the launch of the Beta in December 2006. A communication strategy more classic allows both to maintain a cult of rare and offer a real return of user experiences by testers. Distribution of invitations to the beta dropper to feed a well-oiled mechanical viral and very effective.
level economic model of Joost, it seems to be based both on an advertising model and a model fee. Regarding advertising, already present in the beta test, it should be limited and well below the conventional television model. For the pay model, it will affect only a part of the curriculum and will also pay the publishers. A great majority of programs remain free viewing. Joost has everything to really revolutionize the market for Web TV, including support of strategic majors like Viacom (MTV, Paramount ...).
demonstration video on YouTube:
Joost
The concept is both simple and revolutionary. Joost offers TV where you can see a range of programs. It is therefore not (at least for now) live program. The number of channels is set to become very important following the public launch expected in the coming months (Joost is currently in Beta, I thank Thomas Friol passage for the invitation). There are currently, music channels, National Geographic, a few series TV, the World Poker Tour ... No download is possible, but all programs are online. The Joost interface is very nice and graphically successful. Little more than Joost, the menu "My Joost" which allows you while watching your TV program to add some widgets for example to take notes during your viewing, note the program or to scroll bottom of the screen the latest news from RSS feeds you have set yourself. There is also an opportunity to discuss with others watching the same program.
The concept is both simple and revolutionary. Joost offers TV where you can see a range of programs. It is therefore not (at least for now) live program. The number of channels is set to become very important following the public launch expected in the coming months (Joost is currently in Beta, I thank Thomas Friol passage for the invitation). There are currently, music channels, National Geographic, a few series TV, the World Poker Tour ... No download is possible, but all programs are online. The Joost interface is very nice and graphically successful. Little more than Joost, the menu "My Joost" which allows you while watching your TV program to add some widgets for example to take notes during your viewing, note the program or to scroll bottom of the screen the latest news from RSS feeds you have set yourself. There is also an opportunity to discuss with others watching the same program.
If Joost is a project currently enough confidence on which the founders hardly communicate, the buzz at the approach of the official release of the software continues to increase since the launch of the Beta in December 2006. A communication strategy more classic allows both to maintain a cult of rare and offer a real return of user experiences by testers. Distribution of invitations to the beta dropper to feed a well-oiled mechanical viral and very effective.
level economic model of Joost, it seems to be based both on an advertising model and a model fee. Regarding advertising, already present in the beta test, it should be limited and well below the conventional television model. For the pay model, it will affect only a part of the curriculum and will also pay the publishers. A great majority of programs remain free viewing. Joost has everything to really revolutionize the market for Web TV, including support of strategic majors like Viacom (MTV, Paramount ...).
demonstration video on YouTube:
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