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The "branding" of your product information!

Several years ago, cattle was branded to be identified. The aim was to 'mark' with a symbol representing its owner. This method is rarely used today ... labeling to the ears has become the norm. The idea of marking an animal was placed into a single identification purposes. The idea of the 'branding' (that is to say put its brand on a product) is somewhat more complex but the goal is the same. You acknowledge several brands of different products in their logos, colors, etc .... Every year, billions of euros are spent in advertising to the consuming public to recognize a particular brand of products.

We've all heard the expressions 'branding' and 'branding campaign' used in the field of Internet marketing, but does that really mean in this context? According to the Institute Capco, the global provider of consulting and management with the financial services sector, this means: "An advertising campaign focusing on the introduction, reintroduction or reinforcement of the brand of a particular product and that of an organization. The 'branding' is one of the least popular of the Internet advertising because many people focus on rates of successful clicks. This is unfortunate because studies have shown that Internet advertising is extremely successful in building brand awareness. "

" Interesting, "you say," but what the 'branding' can relate to my information product? "The fact is that every day there are hundreds of electronic books published or available on the Internet. The 'branding' is a way to get your products to the masses. The goal is always to be unique, to be above and to be recognized. The goal of the 'branding' of your information product is to establish yourself as a guru ... or expert in your field ... the guy (or girl) 'reference'.

There are several things you can do to establish a brand for your information products. The first is to have a logo that belongs to you and at yourself. Think of Coca Cola! You can recognize these brand logos everywhere. If you're a graphic designer, you can of course draw your own logo. If you're like most of us, you will need find a graphic designer that you make one for you. Think of it as an expenditure made once and will have a lifetime value to you. Use this logo on all your information products and make sure that when the product is contained, said logo to be included in the reproduction.

Another way to make the 'branding' of your information product is to use your own photo as being part of the work. This will help you establish yourself as a guru and any reproduction of the work will include the photo.

Use a slogan often enough so that become associated with your information products. A slogan needs to be short and should shoot straight. Think about some well-known slogans. Yours must be used and be part of your product information as often as possible.

If you have no idea how the 'branding' of your information product, the only thing you can do, without spending, and what each time is to put your name in the title of your product information. "John Smith teaches you How To ...". It is an effective way to make the 'branding' of an electronic book, a CD or a DVD.

As any business owner on a budget, we simply do not have these beautiful advertising budgets of several million euros that the giants, but we can use some of their techniques . Doing the 'branding' of your information products to help you establish yourself as an expert in your field and increase your income is one.

Sincerely,

David Cloutier

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Success Factors in the Creation of an information product!

success in creating an information product depends several factors. Choose a topic blindness is almost guaranteed to result in total failure.

The first thing you need to do is make sure there is a demand for the information product that you plan to create. If there is no demand then there is no real incentive to devote his time to create an information product. The best way to check if an application is to visit forums and blogs related to the product that you plan to create. Check the online magazines, newspapers and magazines on paper to make sure that people are interested or have need the product.

But this application must be strong, forsake those subjects where you feel a shudder of mere interest. And focus on markets niche , that is to say the very targeted markets, and characterized by strong enthusiasm of potential prospects.

The next step is to determine whether people are currently willing to pay for the information contained in the information product that you intend to create. If the only information that you can produce is already available, you may not have enough buyers. While it is true that some people are likely to buy, most will not do. The information you plan to publish must be current and relevant ... it must be pointed information to which people are willing to pay.

Finally, the information you plan to publish must meet high expectations or solve a problem immediately. If it does none of these, you should consider a different topic.

Sincerely,

David Cloutier

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How to stimulate your business?

Google facilitates the stimulation of Internet activity through Google AdSense, Google AdWords and use their search engine in general. See what each program can Google do for your business.

Google AdSense is an advertising program that enables website owners to register - for free - then place the ad code on their web pages. They make money when people who visit their websites click on ads from Google AdSense.

AdSense ads that are served on your pages are appropriate the editorial content of your page. While each click does not pay much, many clicks can really make money. In fact, there are many people who do nothing else as editing sites "AdSense" program designed to generate clicks on AdSense ads and thus income.

These sites are designed with content intended to attract high yielding ads from Google AdSense, by targeting the keywords most remunerative. Some website publishers focus solely on Google AdSense to generate income from their site, others simply add to produce a stream of additional income.

Google AdWords is an advertising program on which site owners pay. They create an account for free, write an ad, choose keywords and budget and then let the ad run.

The ad appears in search results when someone searches on one of the chosen keywords. She also appears on content sites (AdSense sites) that contain the keywords you selected.

Once again, you pay for each click you get, but you will find that by using Google AdWords, your traffic increases dramatically in a few hours and this will naturally result in increased sales.

Finally, using optimization techniques for search engines, you can take advantage of natural search marketing. Google is the search engine the most popular among Internet users and you definitely want to get the best ranking.

By optimizing and making natural search marketing, your website will appear higher in search results and it will not cost anything more than your time if you make yourself optimization.

But looking closer, Google can help you with many tools. Just to create a Gmail account to access Blogger, Google's blog service. You are no doubt aware that a blog is very popular with search engines, especially Google.

The reason is simple. Blogs are very simple to create, use and update. What particularly interested in a search engine? Content current as possible. Blogs meet this requirement and thus, they are much appreciated. Blogger is a free service offered by Google, but other systems are also popular as Wordpress by Google.

A blog has the advantage of creating a community around your product or service. A community implies an almost constant exchange of information. If a blog is linked to your site and your product, it can generate significant additional traffic.

Sincerely, David Cloutier

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Types Of Products You Can Sell Online!

Selling products online is exciting and is often a profitable way of doing business. Consider the large number of Internet users and the fact that this number is constantly increasing. You're sure to find a market for just about anything you want to sell. These benefits are what they are, let's take a look at some common categories of products available on the web.

First and probably well known, there is great variety of goods you can find in any retail store. Products such as books, candy, shoes and clothing, electronics, software, sporting goods are already on the Internet. If someone else is already making money by selling these products online, you can certainly do so if demand justifies trade additional to those already on the Internet.

You can also sell products online, known products with Resale Rights. These are often products such as books and electronic information sometimes software that someone else has developed and marketed on the Internet. If you decide to sell this type of product, you must, first, you learn about its operation. The best advice I can give you, when you consider the resale is to be sure you know the seller's original provisions regarding resale rights. These provisions are supplied with the product and must be respected, as directed by the author.

services are products and also represent a significant market share of electronic commerce. When I refer to services, I mean everything from service work at home writing specialized programs for business. There is such a range of possibilities it would be impossible to enumerate them all. But remember that most of these services require that you have at least a few qualifications or special skills, such as office work, programming or other ... This may be one of the most lucrative businesses to create online.

Put simply, if it can be sold and there is a demand on the Internet, you can make a trade. A word of caution: there are always things you can not legally sell online. Before you leap and sell your own products, check with relevant agencies to carry out these checks legality.

Sincerely,

David Cloutier

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school of thought: Selling the highest possible price!

Producing an information product (ebook, audio or video) takes time. Some products take longer to be created than others of course. But it takes the same amount of time, energy and effort to bring to market an information product that sells for $ 10 than one that sells for $ 100. So, obviously, before this, it will be more profitable to set a price as high as possible.

You can not sell many copies if you set a price high, but you will generate the same income levels. That is obvious. If you sell 100 copies $ 10, you reap $ 1,000. If you sell 10 units at $ 100, you also reap $ 1000.

If your information product has a price too low, people will think it has little value. If the same product is priced too high, a large proportion of people interested, even if they want to buy, can not. Determine the price of a product is a difficult question, but a rule of thumb is to set the highest price possible.

The information contained in the product can of course help determine the price that should be asked . It is a known fact that people are willing to pay a hefty amount for information products that will help them feel better, earn more money, get more fun, learn something is important to them or to solve an immediate problem and urgent. They will pay more for information they can not get elsewhere.

Ultimately, you should adjust the price of your product information as high as possible.

David Cloutier

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sell products online?

Selling products online is one of the first things that comes to mind of the person seeking to start a business online. Selling products online is a huge market, and almost all major retailers in the world have achieved.

Thus, almost all have created a website where they sell their products to consumers, in much the same way they would in their retail outlets. But they are not the only ones who can generate profits that way! With the easiness of starting an e-commerce, just about everyone can do and specialize in niche products and get good returns.

The opportunities here are virtually endless, and new opportunities arise all the time with the development of new consumer needs. But what does one consider such a product? Think for a moment like this: if it can be sold, it is probably regarded as a product.

So with that in mind, you should shape your business around almost anything you would like to sell. The success or failure of your business depends on how you have sought opportunities in this market, and part of it may even depend on luck.

categories of products you can sell are many. You can sell anything on the Internet: the software through the candles. Some products, especially perishable food does not really lend themselves to online marketing, but some have had success with the sale of such products.

There are advantages to selling products online. First, you do not need to store. You only need to have your website and a place to keep your inventory, if necessary. More, and it joins the first point, your overhead will probably be lower. The costs of operating a business are usually lower and you will probably need less staff, if anyone but yourself.

The type of products you decide to sell online will depend greatly on your personal interests and your knowledge, and research findings that you made previously to find "what to sell." When you are in the process of this search, remember that whatever you will find a good market to do business. Do not be frustrated if the first markets for the products you are looking for are already saturated. You will find a profitable market.

Sincerely,

David Cloutier

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What do you build your business using a blog?

You started a business blog to advertise, promote and market your business? You post your blog twice a week or more, but now you wonder if people read your blog? And if read, appreciate what they tell you?

Blogging offers an advantage and differs from a traditional web site with your readers the opportunity to make remarks and comments.

Blogging is an important branch of the movement of social networks that are now found everywhere on the net. Your business blog is a communication tool bilaterally. Social networks are attractive for they provide opportunities for interaction among people around the world.

The blog comments allow interaction.

The social side of media such as blogs lies in the "leave a comment. The comments left on the blog are the way for readers to give their views and ideas about a post. While a blogger to prefer the "leave a comment" out of service, most bloggers will agree not only reviews, but encourage them.

The comments are proof that what you wrote has arrested someone so much that it led him to react. When you start to hear comments on your blog, treat them with the respect they deserve. A comment on a blog is the equivalent of a response in conversation. The vast majority of readers of the blog will never take the time to comment, so when someone makes, it is important to consider and respond.

Once your blog starts receiving a lot of comments, it is not always possible to answer everyone. Your readers will certainly recognize that you interact with them - or, conversely, if you do not bother with. Encourage conversation with comments and responses on your blog is a great form of marketing.

marketing your business on the Internet requires that you establish a relationship. Because your prospects and customers will probably never meet you in person, build an online relationship is extremely important. This will enable them to learn more about yourself and have confidence in you.

Leave comments on other blogs to increase your visibility.

You can also promote your business by making comments on other popular blogs. Scour the Internet and you will find business complementary to yours. Go to blogs that are not necessarily direct competitors, but in similar niches and mail them the information interesting and useful comments.

For example, if you operate a plumbing business, do not limit yourself to only post comments on blogs of other plumbers. Instead, post on blogs, DIY or building. So you can really bring useful information to a conversation without imposing on the blog of another plumber. People who read a blog DIY appreciate your comments about "for or against the placement of a double tap instead of a simple" but will have another plumber skills necessary to provide the same kind of information to its readers.

While you could certainly add your comments to a blog specializing in your field, you will get much better feedback by posting blogs on a topic close to yours. Readers of blogs tend to be loyal to the blogs and follow some regular basis. If you comment regularly and offer good information useful and relevant, they will see your faithfulness too, which says more about your character and enhances your reputation as an expert in your field.

"Follow the link"

Many blogs have a feature called "follow the link or Trackback. It means that when you leave comments and the URL of your own blog or your website, search engines follow the link to your website. This is in addition to your rankings in search engines and will help increase your position in search results pages, leading to more clicks on your links. While it is useful to comment on blogs without considering the search engines, blogs with the "follow this link" are particularly useful for attracting traffic to your site web.

Encourage your readers to comment on your business blog, answer comments and comment on other blogs related to your field. These tips will help you promote your business for free. E hen it comes to building your business, you quickly appreciate the feedback and the benefits of the comments you've posted on blogs.

Sincerely,


David Cloutier

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What every website should have

Do you focus not only on your home page, keywords and titles.

The first thing is to see when a visitor arrives at your site is the product or information he sought. course, good value and a high ranking in search engines can make them stay or make your visitors buy, but do not forget that you need to get them interested in your product or service.

Motivate him to buy him enacting a clear and unambiguous. If you offer multiple products or services, call him knowledge but on another page so as not to sow confusion and not to leave his initial idea to find a product or service in particular.

Understand your "target customer".

You can design a site and think it will attract customers, but if you do not know who they are and what they are willing to buy, you will not earn much money. The websites are an extension or creation of a "storefront". You can, for example, ask your existing customers what they think by e-mail.

You can include a questionnaire or provide a right to your site, ask them what they would choose and why? Does your rate should be compared to their competition? Does the description of your products for them? And so on ...

Your site provide contact information?

When you sell from a website, your products are available 24/24 and 7 / 7 and clients can come from the four corners of the planet . Make sure you provide full contact information, preferably on every page of your site, with your address, your phone number Phone and email address so they can reach you.

People may need to contact you about your products, for general information or technical problems on your site. If you do not often check your site's contact address, transfer it to an address you check every day. To ensure that your customer can buy on your site remember to provide sufficient mode of payments such as credit card, Paypal or other online payment service.

In summary:

Be as clear as possible

On the page that will host your client. Do not be afraid to state your address, they will not always be useful, but they reassure. Look also to learn as much about your customers to adapt your speech and your arguments. Avoid putting too many ads and too many links on your sales pages, do not disturb or distract your visitor. If you have other products, you can talk but make sure you do so at the bottom of your sales page once it has read your sales pitch. Either he is determined to buy and do not necessarily see them be, it does not wish to purchase and may be intrigued by another of your products.

Sincerely,

The King David

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Promote Your Business on the Social Networks

If you spent much time on the Internet, you've probably heard the buzz of social networks and Social network marketing . Social network marketing is a great opportunity to branch out, promote and advertise your business to a large degree for no money. If you do not play the game of social networks, you're not at all in the game.

media channels and networks such as Facebook, Twitter, Linked In, and many others will offer you fantastic ways to weave a web of relationships, meet new people who will become colleagues or clients, but also promote your business. You must learn to exploit the opportunities offered by these social networks to take full advantage of these tools at your disposal to help you build your business.

A big advantage to its marketing on social networks is that they offer a space to talk about your business in an entirely new and much less heavily invaded by other types of advertising. on social media, there is no hard sell. Instead, it focuses on relationships with people. Social media enable businessmen to share some aspects of their private lives with others. This can help overcome the fear or reservations some people still faced any relation to online shopping.

So How Do you start your Social Media Marketing?

If you put a blog online for your business, you're already a little in the bath. The next logical step will be to start posting comments on other blogs related to your business. Spend some time looking for some blogs you like and subscribe to their RSS feeds to manage your time. This will allow you to track multiple blogs without having to go check them all every day. When you see a post which you can contribute useful commentary, go to the site and give your ideas.

Leave a link, if you can, so that readers can make your own blog. Make it a routine activity at least three times a week.

Then, choose and join one or two social networks. There are dozens and dozens already in place, so do not try to be visible everywhere. Twitter and Facebook are both social networking communities the most popular for business networking. These sites are both very effective for learning to develop your ability to build relationships with prospects. Minding your best recipes to personal information about the business until you reach a perfect balance between the two. Do not look especially to you make a large number of friends or followers. Think quality, not quantity. Better to spend your time building slowly but surely good relationships with people you meet.

Share Strategically Business News Centre

Obviously you'll want to share your products with people you encounter through social networking. However, you need a plan to operate the right way to keep people close. Dissemination of useful information in your domain set up good relationships with people. Compete in the pile, trying to do the hard sell will not work.

Simple as that!

The social network marketing is a powerful way to strengthen your presence on the net without spending a penny in advertising costs and marketing. The methods used to operate an online business by connecting people in a very real way. Try it yourself and see how this style of free marketing will revolutionize your business.

Sincerely,

The King David

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You CAN Learn to Promote Your Business Treats!

When you run your own business, there are many different things to do. It is likely that you are not good all. There will also most likely to benefit from things that you can not do everything.

The problem for many entrepreneurs who work in "solo-preneurs" is that they do not have enough time or money to do everything that needs to be done. This may be more cost effective to outsource certain tasks that you are not able to do well. But there is still something you can learn to do: promote your business.

And it need not cost you money.

One of the best ways to promote your business is to get to what your website is registered the highest in the results pages of search engines so that Internet users can find you easily. Here are some tips to help you do so without paying a single euro to an SEO consultant or SEO (Search Engine Optimization Search Engine Optimization =).

What is the question that your client Pose?

When people surf the Internet, they are seeking an answer to a question. Your marketing plan should be based on what this issue and how your business provides the answer to the client.

Usually when someone starts a search on the Internet, he types a few words of his question or her problem. For example, if the person seeks a new bed, it probably will type "beds" or perhaps "beds". She could type "mattress choice" or simply "mattress."

Your job is to find the terms most used and then optimize your website and your marketing materials with these words and phrases. It's called "the search keyword, a necessary part of the Optimization Search engine optimization called.

The search keywords can give you the answer.

You will find many different tools to do your keyword research on Internet. Many of them are free, including the favorite of many webmasters, Google Keyword Tool

( https: / / adwords.google.fr / select / KeywordToolExternal ).

With Keyword Tool, you type the word or words relating to your field, business or product, and you see how many times each particular word or phrase was searched regularly by month or year.

You also get something at least as valuable if not more: the tool provides a list of up to 100 related keywords. For each of these corresponding keywords you can also see the statistics as as search terms. It'll just use those keywords on your site or blog and in articles used to channel your marketing.

It is important to choose a limited number of these keywords. Do not try to cram all keywords in a single text because it would serve no purpose would end up not target anything at all. Prefer to use just two or three for each text you write.

Try using keywords listed above in the search list daily, but keep in mind the competition for some of the most popular terms. Type your keyword into Google and take note of its occurrence through the figure on the top right corner of the results page.

If your keyword's most popular results in several million searches, your best option may be to turn to another choice of keyword in the list.

Use Your Keywords Strategically

Where you place your keywords in your text is important. The title, in page headers and the first paragraph of your text are extremely important sites for your keywords. Do not put your keywords in it just as haphazardly around your text. The best way to win tickets to rank results of search engines is to write sharp text where your keywords are naturally incorporated.

These guidelines are just the tip of the iceberg of SEO. You can learn how to promote your business on the Internet for free and these SEO techniques are an important strategy to help you succeed with success.

The King David

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Internet changes everything, except the rules of business!

As any web marketer, you have identified a need and have created a product or service to satisfy that need. You learned all about optimizing for search engines as a strategy to drive traffic to your website. And while your site gets more visitors, this increase in traffic does not produce as much revenue than anticipated. Like thousands of other marketers, you have your website online, but you know you just tap the potential of the huge canvas of the Net.

Like thousands of web entrepreneurs, you're asking the same questions every day: how can I convert a greater proportion of my visitors into buyers? And how can I convert those shoppers into customers for life? What will convert visitors into buyers in a sales page ? Does the sales letter, the design and layout of a page, or the perceived value of a product or service?

The answer to all these questions is contained in a simple observation: the Internet changes everything except the rules of business.

Principles of sale are the same as in traditional commerce said, but the approach is completely different. It's actually a homecoming.

I've always been in awe of the "fair trader", you know the ones we already hear far, those who know how to take people through feelings without actually installing the dialogue.

They talk, they talk about and demonstrate the benefits of their products in just minutes. "The first demonstration has not given you enough, I have another one to you, but stay right here because you'll really understand the value of this product, and when you'll understand that you take with you ! So look carefully how you will power ... etc... "

The principle is the same on the Internet. Keeping his audience in suspense and bring them to the end so that the Most goes into action. Simple and easy, you say, especially on a sheet of paper. Yes, but not much more complicated than that. Just admit that the best way to sell is not that we believe, should not be a strategist, or have graduated from high school.

Look, when you go into a store, the first thing that m'insupporte the vendor accosts you just entered. "Hello, I can learn? "No, sir, I do not even know what's for me in your store and then ... it will not follow very discreetly and makes you feel good presence.

Another store I enter, I make a turn, stop at a distance and I watch a few shirts. I hear someone off who says, "Hello, I entered an entirely new collection of shirts, I just put them on frames but not on the shelf for the purchase of a shirt, I the second offers, look at them they are there ... if you can not find your size come see me! .

The approach is different, even though we may think that nobody is taken may not have time to visit us it was a work of much better quality. She waited to see what could possibly be of interest to you direct, but in a state of mind which makes them feel comfortable. I do not push, I do not close your field of vision and space I've saved, I tell you what may be interesting for you, I'm your little care if you need me.

Whether a vendor fair that we will see it because it intrigues us and draws us by his vocabulary, oral expression, or the seller makes you feel like you are home but that he knows or deals are arranged, these two examples are selling, one that will win my love the most is that we will find, because even if the approach of the vendor fair is good, he is itinerant vendor while our shirts to high chances of seeing you even if you do not buy. Because contact has been simple, effective and relevant.

All this, said a few lines you need to integrate into your webpages to sell, yes, but to sell as much as possible.

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Optimization Natural?

Like many site owners you go hunting for this top position still elusive search engines. All want, but few, of course, may have.

The first thing you should realize about the ranking of search engines is that it can only be ten websites in the ten main results for each keyword. It's ten sites among thousands or even millions!

But this should not stop you in your attempts to gain access to the famous "top ten"! The trick is to first reduce the field gambling

This is achieved by the fact narrow your choice of keywords, as before. Instead of positioning the tag "writing", you might choose a more focused area, such as "creative writing" or "how to write."

By choosing a keyword more focused, you have significantly cut the competition for the ten main squares and increase your chances of appearing in its first results.

Then, you use the same optimization techniques. Verify that the HTML used for your pages is clean. Use meta tags, and verify the presence of keywords in the anchor of your links. Use bold for some keywords in your content, your shares in H1, H2, H3 and of course, check the overall density of keywords, I remind you of the quota between 2 and 6%.

I am giving you some tools available on the Internet:

• This site is in English but it offers many free tools including a "keyword density checker that allows check the density Keyword: http://www.iwebtool.com/tools

• If you do not create the Meta tags, here's a handy form generator form will the generate code form which you simply insert into your tags and source code of your page: http://www.acf-webmaster.com/modules/vigoos/meta/index.php

• A site that also offers free and paid tools in English, to improve optimization for search engines, including a fairly that allows you to compare the density of keywords at 2 sites: http://www.rankquest.com/seo-tools.html

You must also ensure that you constantly update your site and add content. Remember that search engines are on the lookout for fresh content and relevant. The more you put your site up to date more he will be visited by Google and your site will appear their living and therefore irrelevant.

But this is still not enough. The next thing you need to do is work your off-page optimization. You need links pointing to your site and one-sided. These are links that you do not exchange.

You get these links by visiting popular blogs, leaving comments that are appropriate to the original message and of course, add a link to your website in your signature.

This represents the basics of natural optimization. Other things can be added in addition. Take advantage of free tools on the Net to constantly improve your pages. Then, once you're reached a site, transform your knowledge into a work habit. Your sites will be positioned course for themselves and you will spend much less time.

The King David

Catcher Console - Web Monitor

Google The G Factor Analytic

In the list of Google tools, you will also find the famous Google Analytics. For those who do not yet know, Google Analytics gives you very detailed statistics on traffic to your site.

Your web host can also produce such statistics, but they will not be as detailed as you generate Google. Especially if you use Google AdWords, because this program is built into the platform Analytics.

Google Analytics was launched in 2005 with the acquisition of Urchin Sté which was already known for its quality statistics.

The Google Analytics is a free program, it would be unfortunate to deny it.

The implementation is very easy. Once your account is created and your site is registered, you can simply paste a snippet of code into the HTML source of your pages. Everything is explained, do not worry about not knowing something you learn pretty quickly.

Once this piece of code inserted, Analytics will observe and record all actions of your visitors. From the beginning to the end of their visit. You will even learn where they are and how they found you. But these are not the most important statistics.

Yes, you will know everything. What are the pages that send your visitors, how long they stay, where they leave, the number of new visits, bounce rate, etc ...

You'll also trends for dates and times for your visitors. This can help you better target your campaigns.

You'll also be able to integrate your AdWords account and access to a comparison chart of your campaigns and keywords, you will follow all your campaigns and almost in real time with amazing precision.

You'll be able to generate and monitor the conversion of your visitors into customers and precisely manage the financial relationship between your earnings and your Adwords campaign costs and respond quickly to optimize your ads.

Google Analytics is an indispensable tool for your pages and to continuously improve and optimize your results.

note, first of all be sure to read the terms and conditions as all other tools offered by Google.

analysis of your results is often a few something that many marketers are taking lightly, yet it is one of the huge benefits of the Internet. A TV show for example, has an audience that is assessed against the habits of a group of people supposed to represent the whole population. Internet allows you very detailed statistics and gives you valuable information.

Learn to work with advanced statistical, not superficial, the number of visitors is one thing but if they leave your page after 10 seconds is a disaster, especially if from an AdWords campaign ... it means that your page has something repulsive, something that barely arrived, visitors flee.

You already know what it will do, look at the design of your page, it is not too colorful? Do you have advertisements that flash across?

Otherwise, scan your text, is it too familiar, too Hautin, rephrase and repeat the test, do not leave page you will ruin the pretext that it gets a few hits, but make sure that this page convert these few visits into sales.

If you do not put up these strategies, you'll like many marketers, you complain long time not to sell. And as in any trade business, it must be, or appear as professional as possible.

The King David

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-Marketing

Google or as I call it the G-Factor or G-Marketing is a tool and a set of tools essential for every inlay on the planet. Some even have deflected free tools from Google to make a real business. Why? Just to avoid all those wishing to use this system to save time. In the establishment but also in understanding.

To avoid this, Google has developed a genuine system of education, but we all know what is free and does not play too complicated.

You're right and you do well to seek information about Google. Learn before you implement.

I myself have very bad memories due to a lack of information, it cost me a small fortune. Campaigns poorly parameterized, keywords poorly chosen, poorly optimized sites, etc ... and now already hundreds of euros that will pass.

Like, when I began to hope to live to the Internet, I thought it would go fast and it would bring. Do not get me wrong, none of this is true. Very few people I met today who actually live Internet successfully overnight, much less doing nothing.

Everything is possible on the Internet and you can live well and live well, but to get it to work, work and work again.

In this work, a large part is devoted to understanding the systems to use and available tools.

Google saves almost 80% of queries on the Internet. Today there are nearly 25 million Internet users in France, or 20 million just to query Google. You understand that this is a real marketing tool more than just a search engine.

After this understanding of ethics Google, you will learn to put it all into your web pages so that Google will follow regularly. Many people try to take shortcuts bypassing or attempting to cut short this ethic. It's dangerous, especially if you want to develop long term business on the Internet. If Google you close the doors, you do the more open and this is equivalent to simply reduce your market and your potential to more than 20,000,000 people.

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Need more traffic to your website?

There are many ways to get more visitors and you know some. Now is it that these resources will ensure a good traffic to term or are they simply generate traffic.

Let me explain. We all know the systems of advertising campaigns such as Yahoo or Google Adwords. We use them often enough and for some, all the time. I call it tools traffic generation charged. You buy one direction of traffic to your site. If your site is optimized for sale, sell it, but you will earn less because you have purchased this traffic.

For some or even many, this system is the ruin of our affairs . When we begin on the Internet, we thought, "cool, I put a page online, I created an advertising campaign and for 0.50 ¢ the click I get a customer who buy my product at $ 17 ... I earn $ 16.50 per customer, youpii! . That's the theory. Subsequently we find that we pay for clicks, and sometimes much that few people who buy, buy ... if you pay for race results, 10, 15 or 20 clicks no sales! The dream of escaping asset base and our economies.

So, now more than ever, we have to reverse the methods and take the problem in the right direction. What do you want first, apart from selling (because the approach sales letters is another registry)? We want above all traffic FREE, is not it?

To do this, the first thing to consider is the optimization for search engines. Remember, they generate 90% of your traffic. And how to attract a search engine to be well positioned in its results pages?

The algorithms used are becoming increasingly complex and rapidly adapted and modified as needed. Some points are clear, however, are obvious in terms of optimization. Attention, I'm not saying you do not need advertising, but what you put in place will allow you to better promote your investment in advertising. You think that if your site does not meet the criteria of search engines, you pay long advertising campaigns and if you stop your campaigns, it is likely that your traffic disappears so quickly.

points essential to a good optimization are:

1. Domain Name
2. Keywords (attention, I do not mean that the beacon "Keywords")
3. Tags titles
4. Content
5. External Links
6. Internal Links
7. update content

Though you offer: content, product or service, these are the essentials of good value. You support this with a good advertising campaign to launch your site, if necessary, because with this method I had sites positioned on first page on Google after 15 days without having paid a penny ...

David The King

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And why not use Facebook for business?

Facebook est d'abord devenu populaire en tant qu’outil principalement destiné soit à retrouver ses vieux amis ou à rester en contact avec les nouveaux soit pour rencontrer de nouvelles personnes. En réaction à la folie de MySpace plutôt destiné à une plus jeune génération, Facebook s'est plutôt tourné vers un public légèrement plus âgé. Beaucoup de personnes considèrent toujours Facebook comme un site Web strictement convivial et uniquement utilisé à des fins sociales. Il remplit toujours très bien cette function, but Facebook can also be a useful tool to help build your business.

Here are five ways to use Facebook to Build Your Business

1. Facebook Pages, Facebook The professional pages are special pages for businesses. When you create a page on Facebook pro, you use it as a sign for your business. Put your logo, pictures, applications and other information related to your company. Everything you post on your page professional, Facebook will automatically show News in your profile page, thus exposing you even more. In addition, people can become "fan" of your Facebook page professional, and it will be shown on their own homepage, it reinforces even more visibility.

2. Groups - Another feature of Facebook very useful to advertise your business is based on "Groups". Groups are not built around a sole proprietorship, but are actually a virtual place of contact for people or companies like that. This will enable them to unite and connect together on issues related to their interests or domain.

3. Polls (polls) - A great way to promote your business is to show that your service is excellent. By showing your customers and prospects you are interested in their opinions and needs, you prove them they are important to you, and build confidence. On Facebook, you can do surveys and then you can ask people what they expect from you. Through a survey on Facebook, you can gather information and demographics, it allows you to better target your market for a more effective marketing.

4. Facebook Connect - This Facebook application is particularly suited to marketing your business on Facebook. With Facebook Connect, you can combine your Web site directly with Facebook. This allows users to authenticate your Web site with their Facebook credentials so they can find friends who are also on your website and publish information of your site on their Facebook profile. Like all their friends are, your network marketing ramifies and extends.

5. Facebook applications - Facebook is known for its applications that are all fun and versatile tools for different users communicate with each other. You can use applications on your Facebook Pages Facebook professional to give your visitors widgets and stuff related to your business or your target market.

For example, if your target market, for example, between men 25 and 35, they find applications related to "Montreal Canadians" or other sports teams. Your visitors can then register and receive the latest statistics and news from local teams. If your target market housewives looking for work at home, it is likely that applications for work Moms well for your page.

The number of software developers creating new applications for Facebook is increasing daily, so you are certain to find one perfect for your business. By providing an appropriate application to your professional page, you encourage your friends to visit frequently and stay longer when they really stop there, increasing their perception of your brand and can lead to more traffic on your website.

It is clear that Facebook has developed a fantastic compromise between purely social network starts and this powerful networking tool for dealing with this at the very top of the ladder on social media. Open your business to all your friends (and friends) and vice versa! Using this method of promotion and marketing for your business regularly attract more visitors to your website and it totally free. Go ahead and give a face to your business: make surface on Facebook.

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What Is Internet Marketing?

Advertise online and sell products and services online, this is the definition of Internet marketing . This form of trade is booming with, Today, millions of people making purchases online. Internet marketing began in early 1990. At this time, it was to describe and promote a product in text only. With advances in technology, Internet marketing has rapidly evolved to include photos and other graphics, to make more visual advertisements for products or services.

After realizing the remarkable potential of this way of marketing, online businesses have begun to open their own virtual doors for business. In contrast to traditional companies, these online companies offer their products and services to a growing number of consumers, all connected to the Web around the world.

There are several forms of Internet marketing. Among them are article marketing, marketing blog, marketing by e-mail (or emailing), the search engine marketing (this requires optimization for search engines) for banners ads , ads, pay-per-click (like Google's Adwords program) and ads by 'pop-ups'. It is important to note that each of these forms catches the attention of target market different ways and some may be more effective than others depending on the product or service, as the target market, according to the strategy and purpose Company. Among the business functions that may require the use of these different forms of marketing in their strategies, we find the customer service, sales, public relations, information management, and others.

Internet marketing has also become an important element of any company called traditional , but These companies have only line to challenge the entire sector of retailing. A good example is the marketing business-to-consumer (B2C or private sales), marketing business-to-business (B2B corporate sales) and marketing peer-to-peer (P2P exchange networks and sharing between users).

However, other online companies specialize in new approaches, such as online auction sites (like eBay) . These are sites you can find the best price for a specific product, or you can offer your price on yourself you set. In addition, affiliate marketing has emerged, offering new solutions for selling online. These firms typically receive what is called a performance bonus. Even home-based businesses flourish thanks to internet marketing.

There are several advantages to the concept of Internet marketing. This allows consumers to buy and do business from the comfort of their homes, day or night, from any computer in the world, if he is connected to the Internet. Companies operate with much greater efficiency with their partners. Efficiency and speed have increased dramatically, while business and traditional sales have shifted to the Internet. Even costs were considerably reduced.

The most notable disadvantages of Internet marketing Internet connections are sometimes slow or unreliable and security of online transactions. technology has quickly found solutions to both problems and progress has been made. With the help of governments, it is clear that safety and reliability of operations will continue to improve with time.

The King David

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Different Ways of Making Money Online!

Making money online is not necessarily easy, and there is certainly no proven method for getting rich quickly. But the opportunities to start his own business on the Internet are virtually limitless. If you are looking to get started online, or if you are looking to expand your existing business prospects, Internet offers you the chance to do just about whatever you want.

to traditional commerce, lead Your online business will offer some dramatic improvements. When you build your website, you offer a convenient alternative to customers that they will surely appreciate. When they do not have time to visit your store, they can go on your site and find the same offers. You can also create a list of subscribers and customers can then contact you by e-mail to offer them information about your products directly or commercial offers. is certainly a simple and inexpensive to generate income.

companies present Online each have their own way of earning money. Small or large, these companies can take the form of retailers, wholesalers, auction sites, corporate liquidation, affiliate marketers, banks, and other service companies, publishers, weblogs (blogs), and many others. Whatever type of market you are targeting, you can generate income. Interestingly, the Internet has created new markets whose potential is enormous.

The individual may also take a share of this huge cake thanks to internet marketing. If you are not looking to start your own business, you have plenty of other options. Several sites offer the opportunity to "sell" your talents as a freelance programmer, web site creator, writer or many other disciplines. Many have chosen this path. While others have chosen to market their own products, some with resale rights. Authors can now publish their own books and sell them online, recovering much of the income left earlier from the publisher. Whatever your skill or your expertise, there is probably a market for you on the Internet and that wherever there is a market, there is an opportunity to earn money.

The chances for making money online depends on several factors, but you are the most important of all these factors. Know what you want to do, how you want to do and know the obstacles you must overcome, are very important. The drive, determination and success-oriented attitude will serve you a lot online. While the innovations of the Internet opens new doors to success, values that allow for such success are still the same.

The King David