Producing an information product (ebook, audio or video) takes time. Some products take longer to be created than others of course. But it takes the same amount of time, energy and effort to bring to market an information product that sells for $ 10 than one that sells for $ 100. So, obviously, before this, it will be more profitable to set a price as high as possible.
You can not sell many copies if you set a price high, but you will generate the same income levels. That is obvious. If you sell 100 copies $ 10, you reap $ 1,000. If you sell 10 units at $ 100, you also reap $ 1000.
If your information product has a price too low, people will think it has little value. If the same product is priced too high, a large proportion of people interested, even if they want to buy, can not. Determine the price of a product is a difficult question, but a rule of thumb is to set the highest price possible.
The information contained in the product can of course help determine the price that should be asked . It is a known fact that people are willing to pay a hefty amount for information products that will help them feel better, earn more money, get more fun, learn something is important to them or to solve an immediate problem and urgent. They will pay more for information they can not get elsewhere.
Ultimately, you should adjust the price of your product information as high as possible.
David Cloutier
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