Google or as I call it the G-Factor or G-Marketing is a tool and a set of tools essential for every inlay on the planet. Some even have deflected free tools from Google to make a real business. Why? Just to avoid all those wishing to use this system to save time. In the establishment but also in understanding.
To avoid this, Google has developed a genuine system of education, but we all know what is free and does not play too complicated.
You're right and you do well to seek information about Google. Learn before you implement.
I myself have very bad memories due to a lack of information, it cost me a small fortune. Campaigns poorly parameterized, keywords poorly chosen, poorly optimized sites, etc ... and now already hundreds of euros that will pass.
Like, when I began to hope to live to the Internet, I thought it would go fast and it would bring. Do not get me wrong, none of this is true. Very few people I met today who actually live Internet successfully overnight, much less doing nothing.
Everything is possible on the Internet and you can live well and live well, but to get it to work, work and work again.
In this work, a large part is devoted to understanding the systems to use and available tools.
Google saves almost 80% of queries on the Internet. Today there are nearly 25 million Internet users in France, or 20 million just to query Google. You understand that this is a real marketing tool more than just a search engine.
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