Several years ago, cattle was branded to be identified. The aim was to 'mark' with a symbol representing its owner. This method is rarely used today ... labeling to the ears has become the norm. The idea of marking an animal was placed into a single identification purposes. The idea of the 'branding' (that is to say put its brand on a product) is somewhat more complex but the goal is the same. You acknowledge several brands of different products in their logos, colors, etc .... Every year, billions of euros are spent in advertising to the consuming public to recognize a particular brand of products.
We've all heard the expressions 'branding' and 'branding campaign' used in the field of Internet marketing, but does that really mean in this context? According to the Institute Capco, the global provider of consulting and management with the financial services sector, this means: "An advertising campaign focusing on the introduction, reintroduction or reinforcement of the brand of a particular product and that of an organization. The 'branding' is one of the least popular of the Internet advertising because many people focus on rates of successful clicks. This is unfortunate because studies have shown that Internet advertising is extremely successful in building brand awareness. "
" Interesting, "you say," but what the 'branding' can relate to my information product? "The fact is that every day there are hundreds of electronic books published or available on the Internet. The 'branding' is a way to get your products to the masses. The goal is always to be unique, to be above and to be recognized. The goal of the 'branding' of your information product is to establish yourself as a guru ... or expert in your field ... the guy (or girl) 'reference'.
There are several things you can do to establish a brand for your information products. The first is to have a logo that belongs to you and at yourself. Think of Coca Cola! You can recognize these brand logos everywhere. If you're a graphic designer, you can of course draw your own logo. If you're like most of us, you will need find a graphic designer that you make one for you. Think of it as an expenditure made once and will have a lifetime value to you. Use this logo on all your information products and make sure that when the product is contained, said logo to be included in the reproduction.
Another way to make the 'branding' of your information product is to use your own photo as being part of the work. This will help you establish yourself as a guru and any reproduction of the work will include the photo.
Use a slogan often enough so that become associated with your information products. A slogan needs to be short and should shoot straight. Think about some well-known slogans. Yours must be used and be part of your product information as often as possible.
If you have no idea how the 'branding' of your information product, the only thing you can do, without spending, and what each time is to put your name in the title of your product information. "John Smith teaches you How To ...". It is an effective way to make the 'branding' of an electronic book, a CD or a DVD.
As any business owner on a budget, we simply do not have these beautiful advertising budgets of several million euros that the giants, but we can use some of their techniques . Doing the 'branding' of your information products to help you establish yourself as an expert in your field and increase your income is one.
Sincerely,
David Cloutier
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