In the list of Google tools, you will also find the famous Google Analytics. For those who do not yet know, Google Analytics gives you very detailed statistics on traffic to your site.
Your web host can also produce such statistics, but they will not be as detailed as you generate Google. Especially if you use Google AdWords, because this program is built into the platform Analytics.
Google Analytics was launched in 2005 with the acquisition of Urchin Sté which was already known for its quality statistics.
The Google Analytics is a free program, it would be unfortunate to deny it.
The implementation is very easy. Once your account is created and your site is registered, you can simply paste a snippet of code into the HTML source of your pages. Everything is explained, do not worry about not knowing something you learn pretty quickly.
Once this piece of code inserted, Analytics will observe and record all actions of your visitors. From the beginning to the end of their visit. You will even learn where they are and how they found you. But these are not the most important statistics.
Yes, you will know everything. What are the pages that send your visitors, how long they stay, where they leave, the number of new visits, bounce rate, etc ...
You'll also trends for dates and times for your visitors. This can help you better target your campaigns.
You'll also be able to integrate your AdWords account and access to a comparison chart of your campaigns and keywords, you will follow all your campaigns and almost in real time with amazing precision.
You'll be able to generate and monitor the conversion of your visitors into customers and precisely manage the financial relationship between your earnings and your Adwords campaign costs and respond quickly to optimize your ads.
Google Analytics is an indispensable tool for your pages and to continuously improve and optimize your results.
note, first of all be sure to read the terms and conditions as all other tools offered by Google.
analysis of your results is often a few something that many marketers are taking lightly, yet it is one of the huge benefits of the Internet. A TV show for example, has an audience that is assessed against the habits of a group of people supposed to represent the whole population. Internet allows you very detailed statistics and gives you valuable information.
Learn to work with advanced statistical, not superficial, the number of visitors is one thing but if they leave your page after 10 seconds is a disaster, especially if from an AdWords campaign ... it means that your page has something repulsive, something that barely arrived, visitors flee.
You already know what it will do, look at the design of your page, it is not too colorful? Do you have advertisements that flash across?
Otherwise, scan your text, is it too familiar, too Hautin, rephrase and repeat the test, do not leave page you will ruin the pretext that it gets a few hits, but make sure that this page convert these few visits into sales.
If you do not put up these strategies, you'll like many marketers, you complain long time not to sell. And as in any trade business, it must be, or appear as professional as possible.
The King David
0 comments:
Post a Comment